WordPress is a free, easy-to-learn alternative to outsourcing your website development. Although a web developer has the advantage of being well-versed in maintaining websites, WordPress can be an extremely powerful Content Management System (CMS) that will assist you in developing and branding your own site.
What is a Web Content Management System?
Web CMS is a tool that assists you with creating and then updating pages onto the web. Once you design your site, you’ll need to make the content accessible to viewers using a product such as web hosting services by Hostgator.
The Word on WordPress
WordPress is a remarkably powerful, SEO-friendly system with thousands of free themes and plug-ins which are very helpful in designing websites and blogs. After just a few tweaks, it can run your website, regardless of whether your content includes a blog or not. It’s also allows users to easily change and publish content, which is essential since getting optimal search engine rankings requires that you publish fresh, relevant and unique content.
The Top 5 reasons to Use WordPress:
1. Search Engine Optimization (SEO)
WordPress offers high-quality SEO that takes effect immediately. Matt Cutts, who works for Google’s Search Quality Team, noted that the WordPress system is tailored to meet SEO needs.
You no longer need to learn to use a complex HTML editing tool to upload quality content to your site. Once WordPress is set-up, you can create and edit existing pages with the use of a simplified rich text editing tool.
3. Special Features
Developers continuously create free plug-ins and design themes for WordPress. WooThemes is one excellent source of these plugins and themes. This gives you the means to extend your next blog project using contact forms and ratings with hundreds of additional features.
Due to the popularity of WordPress, product service and support is just a Google-search away.
5. One-Click Installation
Quick installations are offered by many hosting providers, including Hostgator and GoDaddy.
Of course, once you have your WordPress blog or site in place, you’ll need to ensure that readers can find it. With that in mind, here are 5 bonus tips from the experts at WPMU to ensure that your WordPress site is high-quality ranked on Google.
- Seek User-Generated Content
In other words, positive customer reviews are priceless. Many consumers value private reviews over site-specific content, simply because the writer is thought of as unbiased.
- Build Relationships, Not LinksTake about half of the money or time that you are currently spending on building your links and reinvest it into ways to connect with your clients. This will pay off in the long run.
- Strike Up a Conversation Go to your site and respond to each comment, even if you just say, “thanks for reading.” Make this a daily habit – visitors to your site will appreciate regular interaction.
- Tribe Over Traffic It’s better to have a small tribe of loyal readers than a ton of uninterested passersby who happen to click on your site once. Cultivate relationships with readers and try to get at least one client review on your site each month.
- Make a Content Connection Have someone look at your WordPress site and tell you, from a non-marketing perspective, how engaging the visuals and content are.
WordPress has a lot to offer small business owners; it’s a great opportunity to make your brand more visible while staying in contact with your customers.